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Real businesses, real numbers, real growth. Including a franchise that was on Shark Tank.
Featured case study
Franchise / Events
WINE AND DESIGN
A franchise backed by Mr. Wonderful from Shark Tank.
Wine and Design is a franchise backed by Kevin O'Leary (Mr. Wonderful). Harriet Mills, the CEO and founder, personally trusts Brady with her locations, including her own personal studio. We build the marketing engine that fills their classes with real bookings, working with 4 locations across the country, including 2 of the top 10 branches nationwide out of 50.
“Harriet trusts me with her locations, including her own personal studio.” — Brady, CEO of Social Web
The Challenge
A national franchise with brand power from Shark Tank, but individual locations needed steady, predictable class bookings month after month.
What We Did
- Filmed real ads at their events and studios
- Built a landing page that turns clicks into bookings
- Ran fresh social ads every month with new offers
- Set up SMS and email follow up so no lead slipped away
Locations
Top branches
Status
Fencing & Decks
41x return on ad spend, on camera.BUFFALO VALLEY FENCE
Lewisburg, PA
Buffalo Valley Fence had slow weeks and empty slots. We came out, filmed real ads, and the fence jobs started rolling in. 191 leads, 82 quotes, 36 jobs closed, $457,175 in revenue.
What we did
- Drove out and filmed the crew building real fences
- Built a landing page showing real past work
- Ran Facebook ads to homeowners in their area
- Automated lead follow up so every call got answered
Revenue
Return on ad spend
Jobs closed
HVAC
Calendar booked solid.ACTION HEATING & AC
Pennsylvania
They had HVAC calls but no system. We built the whole engine, the landing page, the ads, and the follow up. Now every lead gets answered.
What we did
- Built a landing page built to convert
- Ran seasonal ads for installs and service calls
- Set up SMS and email automation for instant replies
- Helped build a sales process that closes
Revenue
Calendar
Follow up
Seal Coating
Seasonal business, full schedule early.SHEKS SEAL COATING
Pennsylvania
Seal coating is seasonal and tough to market. We filled their schedule before summer even started, and they had to hire more crew.
What we did
- Filmed the crew laying down real seal coat
- Ran early season ads to lock in jobs ahead of time
- Built a landing page for fast quotes
- Automated booking so leads turned into jobs
Revenue
Schedule
Crew
Family Entertainment
151 parties booked at $87 each.HOOPLAS
Pennsylvania
Hooplas is a family entertainment brand. We built a full Facebook ads system that booked 151 parties at about $87 each across two locations in five months, and now run ads for their grill and golf course too.
What we did
- Built a full Facebook ads system targeting local families
- Ran two campaigns for two locations plus retargeting
- Built a booking page that turned clicks into reserved parties
- Expanded into their grill and golf course ads
Parties booked
Cost per booking
Locations
Construction
175x return on ad spend.ROYAL CONSTRUCTION
Pennsylvania
Royal Construction tried two agencies before us. We ran ads aimed at booked jobs, not likes. $8,100 in ad spend drove $1.42 million in revenue, a 175x return, with a 3.72% click through rate that runs well above the 1% industry benchmark.
What we did
- Filmed real job sites and real crews
- Built a landing page that shows real past work
- Ran ads aimed at booked jobs, not likes
- Set up follow up so no lead was left behind
Revenue
Return on ad spend
Click through rate
Paving & Asphalt
$26K revenue on $1.8K ad spend.M AND M PAVING
Pennsylvania
M and M Paving closed multiple jobs through a Facebook and Instagram campaign over two months. $1,800 in ad spend turned into $26,000 in reported revenue.
What we did
- Ran a Facebook and Instagram campaign over two months
- Built ads aimed at booked paving jobs
- Kept creatives fresh across the campaign
- Tracked every dollar of spend to every dollar of revenue
Revenue
Ad spend
Period
Spray Foam Insulation
Booked jobs on purpose.ELK RUN SPRAY FOAM
Pennsylvania
Elk Run Spray Foam had the crew and the skill but no steady jobs. We came in, filmed the real work, ran the ads, and now jobs come in on purpose.
What we did
- Filmed the real rigs and real spray foam work
- Ran ads to homeowners and builders who needed insulation
- Built a landing page that makes it easy to get a quote
- Automated follow up so every lead got a reply fast
Jobs
Ads
Follow up
Spray Foam Insulation
Steady pipeline of booked jobs.ADVANTAGE SPRAY FOAM
Pennsylvania
Advantage Spray Foam had the reputation but no steady pipeline. We built the system and now booked jobs come in on purpose.
What we did
- Showed off real spray foam work, not stock images
- Ran ads to homeowners and builders who needed insulation
- Kept creatives fresh every month
- Built a landing page for fast quote requests
Pipeline
System
Follow up